Mel Gibson

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Mel Gibson, once one of the most respected and valued actors in Hollywood, has turned his public and private life in a completely different direction. Gibson has been accused of threatening his ex-girlfriends and children, beating up his ex-girlfriend, and has been recorded cursing and yelling racist remarks at members of his family. It is easy to say that Gibson's name, once associated with great films, like Braveheart, now causes immediate thoughts of abuse, screaming, and other bad behaviors.

Gibson used to be a very successful actor and director, but is now unable to get acting jobs and the jobs he does get are not successful. Gibson, currently working on "The Beaver," a film directed by Jodi Foster, has forced the opening of the film to be postponed because of the negative connotations of the Gibson name. It is quite sad that a film whose screenplay was very much talked-about and foreseen to be a good film, may not even get to be seen unless Gibson can clean up his act.

Gibson's Public Relations team has been forced to deal with a lot of bad press because of the actor's actions. Most wonder if his career can ever be saved. Some, like crisis management expert and PR manager Howard Bragman, think  Gibson's focus should be on his private life instead of working. Bragman thinks the only way to repair Gibson's career would be therapy, settling all legal issues, apologizing, and re-building the career without blunders. This is a long shot. Even if all of these things were to happen, which is doubtful, I am not sure the public would ever want to pay to watch a man with such an awful reputation. He may have done to much damage to ever recover his career. While the Gibson PR team is working hard, they need to focus on getting him away from work and Hollywood. Gibson needs to repair himself before thinking about working again, otherwise his work won't be taken seriously. Maybe he should attend rehab, take a prolonged vacation, or retire from show business. Only time will tell what can become of Gibson's once ultra successful career.