Britney Spears

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Britney Spears, once a household "bubblegum" pop singer, experienced a very public personal and career crisis in the last few years. The singer's life fell apart with losing custody of her children and the decline of her career. The media frenzy around Spears makes all instances of poor behavior magnified and incredibly public. Whether shaving her head, endangering her children, or attacking paparazzi, Spears has publicly tarnished her image.

In the aftermath of these decisions, Spears was hospitalized, taken to court, and took some time off from fame. The decision to get help and stay out of the limelight for a while was smart idea from a PR standpoint. Spears' family and publicity team did a fair job of keeping the press at bay, but the rumors were bound to circulate either way because of Britney's previous fame.
Spears made the smartest decision she could by staying out of the press and not even addressing rumors. She let the public know she was getting help and focusing on her children while taking a break from her career. Focusing on a career revival while in personal turmoil would have made her recovery seem less sincere.

Britney Spears has turned her career and life around sincer her personal crises. She has released a popular album, gotten visitation for her children, and revived her career in advertisements and guest appearances. If Spears' PR team continues to help her focus on good choices and let the public know how well she is doing, she will continue to gain credibility and hopefully return to a successful career woman with a happy family.